The modern promoter needs to be well equipped. See below for our comprehensive list of essential software, covering everything from productivity to marketing, AI and automation.
| Name | Type | Use Cases / Details |
|---|---|---|
| ClickUp | Task Management | General project management and planning campaigns |
| Notion | Project Management | Note taking, internal wiki, content writing using Notion AI |
| Figma | Design | Flexible browser design tool to replace Photoshop / Illustrator |
| Canva | Design | Create design assets using templates and AI |
| Stape | Meta Conversions API | 13% cost per action improvement using server side conversion tracking |
| ChatGPT | Brain | Multipurpose general AI to solve every day problems, purchase subscription to access the latest models |
| Perplexity | Research | AI powered search assistant |
| Planable | Social Media | Collaborative social media planner |
| Bird | CRM | Pay as you go CRM, email, SMS, WhatsApp, optimised for e-commerce |
| Brevo | CRM | Competitively priced CRM, email, SMS, WhatsApp |
| Evntree | Landing Pages | Powerful and customisable pre-registration pages for your event |
| Slack | Comms | Efficient internal communications |
| Manychat | Instagram Automation | Automate engagement with followers |
| Make | Automations | Create task based automations, integrating with popular platforms like Google Drive, ClickUp, Slack etc. |
| Flow Voice | Dictation | Speech to text across your Macbook |
| AddEvent | Event Calendars | Embeddable Add to calendar buttons |
| Short IO | Link Tracking | Create trackable short links |
| Shopify | Merch Store | #1 ecommerce platform |
| Superhuman | Distraction free email, automatically draft responses with AI | |
| Eventix | Ticketing | Low fee ticket platform, extensive integrations, our recommended ticket platform |
| Submagic | Short Form Video | Easily edit short form content and add engaging subtitles |
| Snapinsta | Instagram Downloader | Download content from Instagram posts |
| 4K Video Downloader | YouTube Downloader | Download YouTube videos |
| Goenhance | Image Upscaler | Increase quality of images |
| Surfer SEO | SEO | Analyse search performance, generate AI written content to rank high |
| ME-QR | QR Codes | Create dynamic and trackable QR codes |
| Arc Browser | Browser | One browser for all of your accounts |
| Adobe Firefly | Design | AI powered image generation with stylistic and composition inputs |
| Dream Machine | Animation | Turn images into videos with AI |
| Jitter | Animation | Create animations from templates |
| Apify | Scraper | Scrape popular websites |
| Meta Ads Library | Competitor Ads | Spy on competitors ads |
| Caesium | Image Compression | Bulk image compression |
| Calendly | Scheduling | Appointment scheduling |
| Airtable | Data Management | Powerful relational database in the cloud |
| Meta Pixel Helper | Chrome Extension | Check pixel is installed correctly on web pages |
| Planet Fans | Digital Memberships | Create a digital wallet membership |
| Join It | Digital Memberships | Create a digital wallet membership |
| Q Flow | Ticket Management | Import barcodes from multiple ticket platforms into one app for entry scanning |
| GoDaddy | Domains & Email | Purchase domains, email and build simple websites |
*This table contains affiliate links.
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Promoter Toolkit: 40+ Pieces of Essential Software
Learn the exact blueprint I've used to sell out 500+ events and generate £20M+ in ticket sales. Get plug-and-play strategies, 20+ training modules, proven 7-day launch campaigns, and Meta ads formulas that actually convert.
What You Get:
✅ Complete event marketing curriculum
✅ Email, SMS & WhatsApp templates
✅ Exact audience targeting strategies
✅ AI & automation tools
✅ Weekly Q&A with Crowdsauce team
✅ Promoter community access
Perfect for:
→ Event promoters with 500+ ticket events
→ Those wanting consistent, predictable sales
→ Promoters seeking first-day sales optimization
→ Anyone wanting converting Instagram ads
Your Instructor: Elliot Matthews, Co-founder of Crowdsauce - 10 years experience, promoted events in 10+ countries, trusted by pioneering electronic music brands.
Join successful promoters mastering proven strategies that work.
Limited discount $99 instead of $499.
Want 1-on-1 support? Why not join my Skool Community?
Check out my Stan Store for mini courses, resources and paid consultations.
Elliot Matthews (@eventmarketingacademy) | Stan
Why not check out my new event landing page builder.
Evntree - Maximise launch day ticket sales
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