:elliot: Elliot Matthews - Technology director at Crowdsauce
AI is not a silver bullet. There is no magic prompt that will instantly sell out your event. If your event concept isn't strong, AI won't save it. Think of AI as a powerful assistant, not a replacement for your own creative ideas and strategic thinking.
What AI is actually good for is helping you work smarter and faster. It can handle repetitive tasks, analyse huge amounts of information, and generate new ideas when you're stuck. This frees you up to focus on the things that really matter, like building a community and creating a great event experience.
Here’s what AI can realistically do for you.
Used correctly, AI is a tool that helps you make better, more informed decisions. That's what leads to selling more tickets.
The visuals for your event are incredibly important. Eye-catching artwork makes your event stand out in a crowded listings page and elevates the perception of your brand. Better assets help you sell more tickets.
AI image generation tools can help you create professional-quality artwork, even if you don't have a big design budget.
How we use it. We use a combination of tools like Midjourney and Adobe Firefly to create unique 3D backgrounds, textures, and concepts for our event flyers. These assets look professional and grab people's attention, which means more people click on our event listings.
Once we have a still image we're happy with, we can even use other AI tools to turn it into an animated video. This gives us a suite of high-quality, engaging assets to use across all our marketing channels.
The point isn't just to make things look cool. It's about creating a strong visual identity that makes your event look unmissable.
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Running Meta ad campaigns involves tracking a lot of data. It can be time-consuming to figure out which combinations of ad creative, audiences, and campaign objectives are actually working. AI can analyse this data for you and provide clear, actionable insights.